This chapter talks about virtue. Virtue is when the audience thinks you share their values. It also speaks on peoples judgement and how people will like you but won't follow you if they feel that you are leading them to something that wont help them. F
Chapter one speaks on the author and his son. His son speaks to his dad about being late and the author doesn't really want to hear what his son is saying but he needs toothpaste. He asks his son to get him some toothpaste but his son only gets the toothpaste if he admits that he is right. The author could have blown the situation out of proportion and began to yell but instead he agreed and his son got the toothpaste for him. This is a form of persuasion and also reverse psychology. The son just wanted to be right net the author really doesn't care so he agrees and gets what he originally wanted in the end.....wow, i wonder how many times my mom has used this trick on me and my brothers. Its probably been over a hundred but now i know mom.....now i know
This chapter is about the revival of rhetorics. Its speaks about how the art of rhetorics have died over time. The author talks about all the convos he has had with people and they all seem like they don't care very much. He says as he learned more about rhetorics he created a rhetoric environment in his own home. He speaks on Aristotles definition of virtue which is and i quote " A matter of character, concerned with choice, lying in a mean.
Chapter 14 talks about fallacies. Its a defense for rhetorical logic. This chapter says that you can use ignorance as proof. If someone doesn't know something or doesn't really know about the topic your arguing about then you can use that to your advantage. Tautology also is a important tactic. Its when the proof and the conclusion are the same. False choice is when the number of choices your given aren't all the choices available. The chapter speaks on slipper slopes which predicts a dire series of events to occur from one situation. For example " You let your son play video games next thing you know he's selling drugs to old women at a high price". I know it sounds stranger but hey....Red herring is when the redirect the argument from you to something else,for example " Why didn't you clean your room"?......"Why didn't you clean the bathroom"?
Chapter 13 speaks about using the audience to your advantage. It speaks on logos and how to skip the facts in a argument. It focuses on rational strategy, definition and tactic of manipulation. When I first heard manipulation i automatically thought of ghepetto from pinochio but it was nothing like that. "Logos means more than just logic. Bible translators interpret it as “word.” But the Greeks also applied logos to logic, conversa- tion, delivering a speech, and all the words and strategy that go into an ar- gument. The tools of logos let you apply facts (if you have them), values, and attitudes to a particular problem." After reading that i noticed the importance behind logos and how often we see it in everyday life". Rhetorical logic is different then the other logics though. It speaks on something called syllogism, it sort of explains things that are already obvious. For example " humans haves hearts, I'm a human, which means i have a heart." Most people say its mainly used for marketing and trying to make the listener feel as if they can relate to you when really its plain as day. Thats a great method of persuasion. People say that the America founders were masters of rhetorical logos and may be the reason they were able to conquer the land.
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