Chapter 13 speaks about using the audience to your advantage. It speaks on logos and how to skip the facts in a argument. It focuses on rational strategy, definition and tactic of manipulation. When I first heard manipulation i automatically thought of ghepetto from pinochio but it was nothing like that. "Logos means more than just logic. Bible translators interpret it as “word.” But the Greeks also applied logos to logic, conversa- tion, delivering a speech, and all the words and strategy that go into an ar- gument. The tools of logos let you apply facts (if you have them), values, and attitudes to a particular problem." After reading that i noticed the importance behind logos and how often we see it in everyday life". Rhetorical logic is different then the other logics though. It speaks on something called syllogism, it sort of explains things that are already obvious. For example " humans haves hearts, I'm a human, which means i have a heart." Most people say its mainly used for marketing and trying to make the listener feel as if they can relate to you when really its plain as day. Thats a great method of persuasion. People say that the America founders were masters of rhetorical logos and may be the reason they were able to conquer the land.
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